The One Where We Built an All-Inclusive Resort

2025

PROJECT MANAGEMENT // BUDGET MANAGEMENT // CREATIVE DIRECTION // GRAPHIC DESIGN // 3D DESIGN AND RENDERS // VENDOR LIAISON // TRADE SHOW SERVICES // ONSITE EXECUTION + MANAGEMENT

The Breakdown

We always love teaming up with our friends at Drybar to design their annual Ulta FLC booth — and this year was no exception. To celebrate the launch of their newest styling tool, the All-Inclusive, we brought the concept to life with a resort-inspired experience that included a check-in desk, salon and spa, bar, and even a pool!

The immersive design was a hit, drawing in crowds and earning rave reviews from everyone who stopped by. We’re especially proud of how this one turned out!