After a successful showing at Asembia 2024, we returned in 2025 ready to raise the bar — and the stakes — with GoodRx. We turned up the Vegas vibes and rolled the dice on an unforgettable experience - and let’s just say, Lady Luck was on our side.

We kicked things off in style with an ultra-glam dinner at the legendary Delilah, setting the tone for a week full of wow-worthy moments. We focused on creating moments that felt immersive and unforgettable — from stage design and high-touch branding (like our custom-built, pharma-themed roulette and craps tables that brought the GoodRx message and solutions to life in a fresh, interactive way) to our premium, fully customizable gifting stations that had guests lining up. Our Topgolf takeover on Level 4 kept the energy high, with yellow-feathered showgirls, a mind-blowing close-up magician, and sweeping views that reminded everyone they were definitely not in a typical conference setting.

And of course, the fan-favorite Good Dog Puppy Park made its return to the Expo Hall, once again stealing hearts (and handing out custom swag for pups back home).

This was Vegas with purpose — engaging, impactful, and totally memorable.