
The One Where We Lassoed The Dusty Disco into the Houston Rodeo
2025
CREATIVE DEVELOPMENT & NAMING // LOGO DESIGN // SPACE DESIGN & BUILD OUT // VENDOR PROCUREMENT & MANAGEMENT // ONSITE STAFFING & LOGISTICS // FESTIVAL LIAISON


The Breakdown
Last year’s Dusty Disco was such a hit that the Houston Rodeo invited Red Bull to bring the party to the world’s largest rodeo! It was an honor to revive this Broad-designed brand in such an iconic setting.
Throughout the day, guests enjoyed live music and DJ sets, sipped on Red Bull, and experienced a full transformation of the space into a cocktail bar offering complimentary samples of "the perfect serve"—tailored to each guest’s drink of choice. We teamed up once again with our talented friends at Shag Carpet Rentals, whose incredible props and expertise helped us bring this boot-scootin’ disco dream to life!