We returned to the Houston Rodeo for a second year alongside Red Bull to celebrate the launch of the brand’s newest Spring Edition, Cherry Sakura.

To bring the campaign to life, our team developed a creative experience that seamlessly blended classic rodeo energy with the soft, playful aesthetic of cherry blossoms. At the center of the activation was a build-your-own Blossom Bar, where attendees could customize their own dried floral bouquets wrapped in exclusive Red Bull bandanas designed by our team.

From the dance floor and live DJs to immersive photo moments and high-energy sampling stations, the activation created a vibrant space for rodeo guests to connect, celebrate, and — quite literally — blossom throughout the event.