The One Where We Created an Austin-Style Oasis in the Middle of a Race Track

2022

Red Bull logo with two red bulls facing each other and a yellow sun in the background.

GUEST EXPERIENCE // TICKETING // HOTEL LIAISON // WELCOME GIFTS // SHUTTLE TRANSPORTATION + LOGISTICS // HOSPITALITY SUITE DESIGN // FOOD + BEVERAGE // GRAPHIC DESIGN + SIGNAGE

VIP GUESTS

STRATEGIC PARTNERSHIPS

CELEBRATED AUSTIN CULTURE

VIP GUESTS STRATEGIC PARTNERSHIPS CELEBRATED AUSTIN CULTURE

The Breakdown

Red Bull’s Annual MotoGP race in Austin, TX is always a heart-pounding, action-packed weekend and 2022 was no different. This year The Broad Collective created an all-inclusive hospitality experience for 150 of Red Bull’s closest friends. The weekend included a stay in one of Austin’s top downtown hotels, and complimentary transportation to and from the track each day. At the track, guests got the full VIP treatment in the branded hospitality suite with food, drinks, a race simulation game, TVs and a view of the start and finish line. And, of course, we outfitted the suite in a comfortable and quintessentially Austin style with wood and leather accents.

Indoor lounge area with a brown sofa, white and beige chairs, and a coffee table, decorated with pillows, flowers, and a small TV. In the background, there is a stage with a person speaking, and another person sitting with a laptop and wearing a hat. Large windows provide natural light.
A floral arrangement with pink, yellow, and white flowers and greenery on a wooden wall, and a trophy resembling a racing helmet with a gold and black design on a wooden base, with a candle nearby.
Interior of a modern lounge area with various seating options including a brown sofa, yellow armchair, white rattan chair, and beige poufs, with coffee table, plants, and workstations in the background.
Child playing a racing video game on a large screen with a racing wheel and pedals, seated in a Playseat racing chair. Items on the right include a Red Bull racing cap, a piece of popcorn, a cookie with
Event setup with tables and flowers, two screens, a DJ booth, and a Red Bull Grand Prix Americas logo on a wooden backdrop.