The One Where We Brought The World of Oracle Red Bull Racing to the People

2022

Red Bull logo with two red bulls charging at each other above a yellow sun and the Red Bull text below.

VENUE SCOUTING // BRAND PARTNERSHIPS // ONSITE MANAGEMENT // DESIGN + LAYOUT // PERMITTING + LOGISTICS // FOOD TRUCKS + CONCESSIONAIRE SUPPORT // LIVE-STREAMING + LEGAL SUPPORT

14.9k rsvps

206M media impressions

14.9k rsvps 206M media impressions

The Breakdown

With the massive growth in popularity Formula 1 has experienced in the US over the last few years, our friends at Red Bull knew they wanted to host an event for the masses. So for the 2022 Grand Prix at Circuit of the Americas in Austin, they asked us to help them create an inclusive fan experience for everyone — on and off the track. This 3-day event included a free-to-the-public experience as well as an exclusive track-side VIP experience for Red Bull insiders. The Fan Zone at Fair Market included everything a race fan could possibly want - interactive Red Bull Racing activities, a static F1 car, an indoor/outdoor bar, live streaming of qualifying races as well as the final race, food trucks, live music by Loud Luxury, and all-day DJ and emcee. At the track, the VIP experience took place at Turn 17 where fans were treated to a DJ, food and drinks, an incredible view of the track and even a special visit from Red Bull drivers Sergio Pérez and Max Verstappen.

Logo for Red Bull Austin Fan Zone featuring the Red Bull branding, a city skyline silhouette, and a racing helmet design.
Red Bull Racing Formula 1 car on display in front of a spotlit Austin Fan Zone sign
People watching a large screen showing a race car driver, some are seated on lawn chairs, while others are at picnic tables under umbrellas outdoors.
Crowd at a concert or music event with stage lights and screens
Three smiling women standing in front of a Red Bull Racing promotional backdrop at a motorsport event.
People watching a large outdoor screen displaying a Formula 1 racing race at a public viewing event, with trees and buildings in the background.
Indoor lounge area with white sofas, wooden chairs with yellow cushions, potted cacti, and a round wooden coffee table on a rug. Large glass windows and doors leading to an outdoor deck with racing suits and mannequins in the background.
DJ standing at Red Bull branded DJ booth in an event space with purple backdrop and potted plants; adjacent lounge area with bar, chairs, a white sofa, and large windows.
Buffet table with bowls of food and serving utensils in front of a multi-screen display of a race car driver on a wooden wall.