THE ONE WHERE WE BROUGHT THE SELF LOVE CLUB TO UlTA

2025

3D RENDERING + TRICYCLE DESIGN  // BUILDING + FABRICATION // PROJECT MANAGEMENT // BUDGET MANAGEMENT // VENDOR LIAISON // LOAD-IN + LOAD-OUT LOGISTICS // ONSITE EXECUTION

The Breakdown

We created the ultimate Valentine's Day experience to help launch Oak Essentials at the Ulta in Plano, TX—and trust us, it was a day to remember! The Self Love Club kicked things off with a cozy influencer breakfast and an insider masterclass led by Oak Essentials’ Global Skincare Ambassador and Licensed Esthetician, Julia Barna. Guests sipped on hot matcha lattes and crafted their own floral bouquets while getting the inside scoop on Oak Essentials’ top-tier products.

Before and after the class, there was no shortage of goodies to enjoy: our custom coffee bar served up the perfect matcha or latte, and guests had the chance to try out the latest and greatest Oak Essentials products. Once the store opened its doors for the day, the action at the entrance was buzzing! Shoppers got an exclusive hands-on experience with the Oak Essentials brand—think mini facials, luxurious hand massages, and the chance to grab a hot drink while exploring amazing gifts with purchase showcased on our custom tricycle cart, like custom Compartés Chocolates.

To make it even sweeter, the Oak Essentials Glow Cart parked out front and transformed into a DIY bouquet bar—completely free with any Oak Essentials purchase of $50 or more! The day was an absolute hit, leaving everyone feeling refreshed, rejuvenated, and ready to celebrate the most fabulous Valentine’s Day ever!