The One Where We Worked Out for Crypto
2022
WALKING TOUR PLANNING + EXECUTION // STREET TEAM MANAGEMENT + COORDINATION // VENUE SCOUTING // ONSITE MANAGEMENT // DESIGN
SUCCESSFUL USE OF GUERILLA MARKETING AND STREET TEAMS TO SPREAD BRAND AWARENESS
SUCCESSFUL USE OF GUERILLA MARKETING AND STREET TEAMS TO SPREAD BRAND AWARENESS
The Breakdown
The Broad Collective worked with UK-based cryptocurrency and app, Sweatcoin, to create programming during the Consensus conference in Austin, Texas. We designed an ATX walking tour for users to get their steps in during the conference and executed a Rainey St. party as well as marketing across town.
