The One Where We Freshened Up The Emmys

2022

Drybar logo in black and white.

3D RENDERINGS // DESIGN EXECUTION // LOAD-IN + LOAD-OUT LOGISTICS // ONSITE MANAGEMENT

CELEBRITY CLIENTEL

5.9 MIL VIEWERS

CELEBRITY CLIENTEL 5.9 MIL VIEWERS

The Breakdown

For our very first Emmys red-carpet activation, The Broad Collective partnered with beauty brand, Drybar, to create a styling station for celebrities to freshen up their looks before walking the red (or should we say GOLD) carpet. The station included two vanities complete with mirrors and all the DryBar products and tools you could ever need. We surrounded the station with stunning florals and greenery, creating a perfect backdrop with which several A-listers snagged a photo. To take things to the next level, we also executed a bathroom takeover, adding Drybar branding and products for any touch-ups.

A man and a woman dressed formally, standing side by side at an event with a yellow and green floral backdrop, smiling at the camera.
Interior of a beauty or nail salon called drybar, decorated with yellow and white walls, floral arrangements, and styling chairs and mirrors.
Woman in a red dress standing near a vanity with beauty and hair tools, smiling at the camera, with a decoration wall that reads "Peace Love and Blow Outs" in the background.
A wall of yellow and white roses with a white silhouette of an anchor in the center, and a woman with short dark hair wearing a black dress with feathered sleeves, holding a phone, standing in front of a wall with the words "PEACE, LOVE, and BLOWOUTS" written on it.
A woman in a red dress is getting her hair styled by a man in black attire in a brightly colored, modern salon with yellow and green decor.